Mailshake verify email addresses12/3/2023 ![]() I’ve summarized some of the key takeaways below, but watch the video if you want to learn more: Templates are best used for repeatable messages Rex Biberston shared a few tips with me in a video call. You can save your favorite templates directly in Mailshake so you and your teammates can use the best-performing emails again and again. So how should you use cold email templates? Which emails are they best suited for use in? And what degree of editing do they require for best results? Buyers are savvy they can tell when they’re being hit with a template rather than a genuine, personalized email and they’re unlikely to be impressed. (In fact, it’s a great way to land in the spam folder.) No sales rep should expect to simply paste a template into a blank email, swap in their prospect’s name, hit “send,” and expect to see results. They can inspire you to create email copy that engages your prospects and persuades them to take action and they can help you speed up your results at the same time.Ĭopypasta never works. How to Use Cold Email Templates Effectively Try these 15 to see what works and what’s relevant for you and your audience. It’s not a finished product, but it does provide the bones you need to supercharge your outreach. Ultimately, remember that an email template is a starting point. Start with a genuine compliment about a recent achievement or accomplishment, paint a rosy picture of all they could achieve on a regular basis with your product, and then encourage and compel them to take action. ![]() ![]() Praise-Picture-Push (PPP)Ī little sincere flattery never hurts, especially if you can use it to reinforce how much recipients could be accomplishing with your solution. And busy people will appreciate the courtesy. It demonstrates that you’ve at least done a bit of research into who you’re contacting, and have matched your product to their business model - you’re just not 100% sure whether the person you’re reaching out to is the best person to deal with. That’s because these sorts of emails rarely give you a reason to help the sender out. I’ll also bet that you almost never respond. I’m guessing that, like me, you receive tons of emails that ask you to point the sender in the right direction of the most relevant person. (Plus, shorter emails work well on mobile devices, and they’re obviously getting increasingly popular.) You don’t literally have to cut your message down to only three sentences your intro, description, your ask – but you should try and keep it as close to that number as possible. It uses social proof as evidence of how this proposition has worked for others.Īs the name implies, this template takes a less-is-more approach (to be considerate of busy prospects), and it delivers an excellent reply rate.The email body quickly describes what the sender can offer the prospect (100 new customers) and what they need from them (10 minutes of their time).The email subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more.This cold email template reportedly generated a 57% open rate and a 21% response rate (some excellent conversion rates!), likely because: Template from: Heather R Morgan, writing for HubSpot It’s no secret that cold email templates can make you more efficient at sending cold email campaigns… with a caveat.ī2B email templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated cold email outreach campaign (never a good idea) and 100% personalized emails (gets results, but is really inefficient and time-prohibitive). How to Use Cold Email Templates Effectively.When you know someone’s been on your website When you’re unsure whether you’re emailing the right person Tie your B2B sales emails to a recent event So next time you are building a list of prospects to cold email, be sure to verify every email address before clicking send. It not only protects your domain but also improves performance. When it comes to sending cold emails, it’s important to clean your lists before clicking send. Accuracy of verification is okay relative to the cost per lead.No integrated email marketing tools like some on this list.Integrate Proofy’s email verification API into your website to easily discard invalid leads.Starts free for 100 verifications per month.Proofy’s team seems to be hard at work with their accuracy improving rapidly and more features, like an email finder, “coming soon.” At this rate, they will rise through the ranks of this list in no time. As a newcomer though, the accuracy of their verification just isn’t as good as the more established players. Proofy is a newcomer to this list and has by far the best high-volume rates.
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